Radiohead's new album, "In Rainbows," is set to release on October 10th. A different approash is being used for this release, Radiohead is actually letting the consumer decided how much he or she wants to buy the album for. There will be two different releases to choose from, the choose-your-price download, or a boxed set.
It's nice to see that artists are actually recognizing the fact that they do not have to go through a record label to get their music to the fans. It does have to be pointed out that Radiohead is a big enough band for this to work for them, I'm not really sure if this same distribution model would be as effective with lesser known bands. Just a thought.
The album can be bought here.
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